Management with compassion and dedication.

But, there’s more to the story…

We get massively inspired by our client’s passion and drive to make an impact and change someone’s life. We want them to succeed as much as they do. We know together we can get to that next level and make an impact. With our clients we get to literally witness that impact. Yet, where we are today isn’t where we started.

Hi, I’m Carmen,
co-founder She OBM

“The ladder-climbing experience wasn’t for me”

My journey has been one of following my passions and making bold moves to achieve my goals. From my early days as a dancer, to my time in Human Resource Management, I have always been drawn to work that is meaningful and impactful. My corporate experience honed my skills in streamlining workflows, onboarding clients with care, and tracking financial results, but I knew that the traditional corporate ladder was not for me. I was driven to find a career that aligns with my values and allows me to make a difference in the world.

It was this drive that led me to take a leap of faith and resign from my job, and it was in the online space where I found my true calling. Now, I am proud to work with 6-figure coaches and consultants, empowering them to scale their businesses with ease and grace. I am passionate about supporting female entrepreneurs and helping them reach their full potential, and I am eager to bring my expertise to you.

Beyond the realm of work…
You’ll find me traveling the world, exploring nature, wildlife, and its cultures. Or simply bingewatching Friends.

Hi, I’m Lydia,
co-founder She OBM

“Life encouraged me to make a 180”

After years of working in communication and project management, life encouraged me to make a 180. I began to prioritize what I valued most in life: freedom, meaningful connections and making an impact. I left my corporate job, moved across the world, and started a business where I get to work with inspiring and purpose-driven entrepreneurs.

This shift led me to providing strategic business management to inspiring entrepreneurs. I love simplifying processes, creating clarity and empowering entrepreneurs to take it to the next level. By offering a fresh perspective and identifying blind spots, I support entrepreneurs in scaling their business their way, while bringing more happiness and freedom into their lives.

Outside the scope of work…
You’ll often find me starting my mornings with yoga a good cup of coffee. I have a thing for seeing the world, watching sunsets, and savoring life’s small joys.

Our values

1. We get things done.

The integrator to your visionary. We turn your thoughts into action-steps.
2. Stop sacrificing.
You didn’t create a business to sacrifice your dream life. We didn’t either.
3. Personal cheerleaders.
You’re not just another number in our books. We care about our clients far beyond the business.

4. Systems don’t have to be boring.

We make business systems interesting, fun and easy-to-understand.